When Motostrano wanted to open an e-bike store in The City, it did it with the attitude of a disruptor, planting the store in the rough and car centric heart of the city center. Steps away from the downtown, at the center of the landing zone of Bush st as cars catapult at illegal speeds over Van Ness towards bike-friendly Polk St and the pot-scented streets of Tendernob.
We grew up on the original Sim City and still practice its simple methodology of social change. If fires are breaking out, install a fire station. If families are sprouting, put a school. If crime is on the rise, plant a police station. In this case, San Francisco's traffic and car-centric thinking combined with the City's booming tech population has made SF less livable. If you live in the city, it's treacherous to get around. It's a chore. In the middle of that, plant a bike shop. That's what we did.
As a branch of Motostrano, originally named EruptCycles, we're sharpening the image and name and now to EBIKELANE because, as my wife put it, keep it simple- people don't like to have to figure stuff out. EBIKELANE says exactly what we're about and what you can expect to see and do in our store. Get an e-bike, get an e-bike fixed. Check out e-bikes.
In addition to the standard fair of a bike shop- we're pressing on in the community as well. Ebikes are in the bike lanes of San Francisco already and they are riding in the roads and trails all over the San Francisco Bay Area. As the mode of travel gets more and more popular, people are exploring the Bay by e-bike. Visitors from abroad are renting e-bikes. Locals are getting on e-bikes for recreation, for commuting and for reclaiming their immediate environment.
We miss so much of our surroundings when we move about exclusively by car. It's when we are in our hurriest that we miss everything that's great about where we live and actually contribute to its uncomfortableness when we can only go around with the noise, emissions and huge footprint of the automobile.
So for 2015 we are EBIKELANE. Welcome to the store.