“In time, electric bicycles will cover 50% of the total bicycle market,” - Bosch’ Chief Executive Claus Fleischer at EuroBike 2014.
If you don't ride an e-bike now, or you don't ride a bike now, or you are what normal people call a "hard core" rider, you probably have a lot of mis-conceptions about "what kind of people buy e-bikes".
So, first of all, we made a little collage above from photos we've taken of some of our customers just over the past year. In the photos you'll see that the kind of people who buy e-bikes are really all over the spectrum of humanity.
E-bike riders are all very different, but we have many common traits. We all tend to be happy and eager to get riding again. For whatever reason, a normal bike just isn't cutting it for our needs. It could be we want to get to work by bike more often, or our commute is a bit long for a regular bike, or it's got hills in the way. Some of us have giant 2 hour commutes. Others of us used to ride bikes all the time and now we don't have the strength or power to ride a bike without an assist. Or without assist we will have more excuses to just get in the car. Some of us work on the top of massive hills, making bike riding nearly impossible. Some riders are older, over 60, over 70, over 80 and up. Others are moms or dads. Some riders have leg pains, or back pains, or other ailments that prevent us from riding a normal bike without severe pain or fatigue. Some riders just do it on an e-bike because it's fun.
Some riders buy an e-bike and ride it for a few years and graduate to non electric bikes. Others, develop a passion for e-biking and involve our families in the sport too. Some riders just want to be able to get to the top of that hill with help so we don't have to schlepp a bike up on a car.
Others go to work or school where the building is on top of a hill. For instance, in the SF Bay Area, most of the community colleges are conveniently built at the top of big giant hills that no teenager or adult in their right mind would ever want to ride a bike up to. So, you have a community college demographic, interested in getting an affordable education by going to a community college, but is forced to own a car just to get to school. E-bikes are popular with students in such a situation.
A common thread of rider is some one who wants to go about by bike and get there faster and go further. We want to be able to ride more often, commuting and recreating at the same time, without having to wear cycling clothing, or taking showers at our destination.
Some of us just can't stand public transportation, buses, trains, crowds, traffic and lines. Traveling by bike, by e-bike, is freeing.
So anyway- what kind of people ride e-bikes? All types of people of course!